Goji berry plants were cut in June, August and Septemeber. June cuttings had the highest survival rate with 44% of the cuttings surviving rooting, transplanting to the greenhouse and then transplanting to the field. Cuttings in August did not fair well with only 15% surviving, showing why propagation of goji is not recommended during the peak of the summer. June cuttings were the largest and had more new growth when analyzed the following March. However, when examined the following November, the cuttings taken in September had the highest level of "average" and "super" fruit production. Overall, it is likely that after a year in the field all of the plants will probably grow and fruit equally. When cuttings should be made depends on the specific conditions faced by individual farmers.